25 January 2017
Matilda International Hospital Unveils New Brand Identity
Matilda International Hospital introduces a new brand identity to mark its 110th anniversary on 27 January 2017. The new corporate identity aligns closely with its core values and the design is contemporary and approachable, leveraging on its heritage and iconic location.
“We are very excited to announce this brand identity change. The new logo injects positive energy into our brand, and reaffirms our strong commitment to connect with our patients and healthcare partners. The fresh new look also coincides the rebranding underway in our hospital as we are refreshing our staff uniform, patient facilities, and innovating our services,” said Linda Burgoyne, CEO of Matilda International Hospital.
Over the years, the hospital has been successfully evolved into a world-renowned medical establishment, thanks to its close partnership with doctors, insurers and healthcare partners. Today, the hospital is proud to serve local and international patients who opt for advanced treatment options and affordable care.
Linda continued, “In this special year we are focusing on the future and driving forward with our vision of leading personalised health and wellness. The new corporate identity will roll out on 27 January and will be incorporated in the refreshed website.”
About Matilda International HospitalMatilda International Hospital is a not for profit private hospital providing personalised patient care with international standards. Key areas of expertise include health screening, women’s health, orthopaedics/spinal, ear nose and throat, and general surgery. Seamless medical services are supported by an outpatient department and conveniently located medical centres in Central and Tsim Sha Shui.